It’s all about the details.
Last week was so much fun. We had a super exciting meetings that resulted in a new location to hang our paintings, and we had a super creative workshop to get one step closer to our main goal – Cotton 3.0.
Ive gotten som email from you asking if we will change the design of the paintings and I can assure you we will not. They will look the same except that we will be changing a few things like Size options and prices. But mainly the whole change will be everything that goes on before the end results. Like the choose of our paper, colors, packaging shipping etc. There is a lot of details to go trough so for us it is a ton of work but for the audience I guess its not that much that will be seen. except for the website and visual things. We have an Art director that does a whole new graphical profile which feels so luxurious since she has an eye for details that I can assure you I don’t have. The things we’ve been discussing has made me realize that you do need some professional eyes on your brand if you want it to look flawless and professional. I’ve just been doing what I think is good for a really long time and thats fine, but I really like it when people that know more than you do, point you in the right direction.
One thing thats been really fun during this journey has been the search for the right materials to work with. As an artist you have you favorite things that you’ve worked with for ages. I am one of those to stick to the tings I know and rarely try new things since its scary to go into the unknown world of colors and pencils. At least thats how I felt before I started to try out new materials I realized I have been missing out on soooo much. Just the choice of the perfect pencil. What is a perfect pencil? Does it really matter? I was very skeptical when I was going to try out one of the “fancy brushes” as my dad would call it, but let me tell you It totally blew my mind. I have never felt so in control of the amount of water or color as I did with this magical brush. The same thing with paper. I don’t believe in cheap paper, we’ve all been there, when the paper just doesn’t work! So I’ve actually been quite picky when it comes to the chose of watercolor paper. But as always, I found something that worked and stuck to it, never really looking for something better.
The search for the perfect watercolor paper has probably been the hardest part. Where do you even begin? When we found a brand we liked, they didn’t have the sizes we wanted, and if another brand did, the quality wasn’t up to our needs. This resulted in a huge search for the perfect paper and now we are down to 3 options. I’ve found one that I really like since it is a Swedish brand and its handmade so the paper factory will make the papers as we wish. So now I just need to try them out to see how I like them and hopefully I do.
We also have a new addition to our paintings. We will launch our 3D paintings along with Cotton 3.0 and to be honest this was something I never thought I’d do since its a whole new level of artwork. But the requests have been getting so big that I thought I’d give it a try, and I am so glad I did cause this is something out of the ordinary. Its more artistic and artsy which will make a great addition to the family. Lets give you a little sneak peak of how they’ll look. Im still working out a few details but it’ll be something like this.
What do you guys think?