The changeThe change https://i1.wp.com/cottonstories.se/wp-content/uploads/2019/01/brandwold.se-web-182-2.jpg?fit=974%2C1001&ssl=1 974 1001 Cotton Stories https://i1.wp.com/cottonstories.se/wp-content/uploads/2019/01/brandwold.se-web-182-2.jpg?fit=974%2C1001&ssl=1
As I mentioned before Cotton has been going trough some changes during the last few months. It has all been very exciting but also exhausting. A few months back I took a harsh decision after many weeks of going trough solutions that just didn’t ad up. Sometimes things just doesn’t work out in the long run, and you have to choose between letting go or move on. I decided to move on. Im pretty sure a lot of you have realized that me and Josephine are no longer working together. We decided to go our separate ways a few months back after working together for nearly 2 years, but when something isn’t working out the way you thought it would, it is very important to do something about it. Even if it means ending something.
I’ve learned a lot about myself during the last few years, but running a business really makes you get to know your self on a whole new level. You are responsible for every little thing regarding you company. I’ve always seen myself as kind of a shy not so tuff person, but I’ve realized that I do have some balls when it comes to it. If I want something, I tend to get it. It may take a while but when I look back I realize that I do get shit done. And if something isn’t working, I do something about it.
But let me tell you that it does not come for free. You have to sacrifice a few things on the way and I’ve probably been crying my eyes out for 10 years to come, but it has left me with one huge insight, I need to stop take everything so personal. As Robert once told me, “You will get screwed over so many times, and people will always want to tare you down, you just have to learn not to break down every time shit hits the fan”. He litterly told me this after I’ve been crying over a situation a little longer than he thought was necessary. But that made me realize he was right. So I gently told him to let me cry this one out and then I would stop. And I did, and to be honest I felt at ease after. Like something really just dropped of my shoulders. May sound weird but since that day, I think I actually mentally changed my way of thinking.
I am an artist, and I tend to put my heart down in everything a create. Thats probably why I react so strong to bumps in the road and especially since I am walking on very unknown grounds. I am and artist and I know my way with the brushes, but I have no clue about marketing/sales or how to build a brand, So my main mission was to find someone to invest in Cotton Stories with there expertise. That could do the things I cant. Thats when I found Madeleine. She’s married to one of my boyfriends clients and I asked her during a dinner if she would be interesting in taking a look at Cotton Stories just to point me in the right direction and let me in on some tricks. We had a lunch a few weeks later and after that she was in. Sometimes it just feels right and she now takes care of everything that goes on behind the scenes, all the details you see, from website to advertising is the mastermind of her skills. She is kind of my other brain, my coordinator and digital guru.
She also makes me do things I normally wouldn’t do. Or maybe I would but it would take me a while to build up the currage to do it. Now she contacts people and set up meetings for us to go to. She’s a doer for sure. And everybody needs one of those in their life. Especially if you want to build something from the ground. And thats what we’re doing right now. We are creating Cotton Stories 3.0 and our plan is to have everything set before the baby gets here ( only 66 days left ) and you know what. We are redesigning everything. the shop, webpage, our graphical profile and all the details behind every aspect of Cotton Stories. Last week we came along way and we actually made some huge progress which we celebrated in the best way. A very long and well earned luxury breakfast!